February 28^th, 2000

I. Why We Study Attitudes

II. Attitude Behavior Problem

A. LaPiere (1934)

B. Corey (1937)

III. Fishbein & Ajzen’s Correspondence

A. Action

B. Context

C. Target

D. Time

IV. Specificity/Globality

A. Another problem

B. Specific att. à specific beh.

C. Global att. à global beh.

D. Davidson and Jaccard (1979)

E. Weigel and Newman (1976)

V. Direct vs. Indirect Experience

A. Fazio and Zanna (1981)

VI. Attitude Strength

A. Extremity

B. Consistency

C. Knowledge

D. Importance

E. Self Relevance