March 6, 2000

Social Norms

A. Two Types of Conformity

1. Normative

2. Informational

B. Sherif’s autokinetic effect study

C. Asch paradigm

D. Factors affecting conformity

1. Group size

2. Social support

E. Factors affecting opinion norms in groups

1. Distribution

2. Appearance

3. Order

4. Values

F. Information sharing

G. Groupthink